What we build.
TrigMatrix builds the software behind creator and social media programs — from automating the work a team already does, to the tools and products that replace it. Here is what that looks like in practice.
Four things we build
Most engagements are one of these, or start as one and become another. Each is described the way we'd describe it in a first call: the problem, what we build for it, and who it's for.
Creator & social media workflow automation
The problem
Discovery in a spreadsheet, outreach in a DM, approvals in an inbox, tracking nowhere. The work gets done, but it eats the week and depends on whoever remembers the process.
What we build
Software that runs those steps the same way every time — creator discovery, outreach and follow-ups, approvals, status and performance tracking — in one place.
What’s included
- Creator discovery and shortlisting
- Outreach and follow-up sequences
- Approval flows and status tracking
- Campaign and performance reporting
For: Brands and teams running creator programs.
Custom software & internal tools
The problem
Off-the-shelf products assume a generic process. Real teams don’t have one, so either the tool gets bent around the work or the work gets bent around the tool.
What we build
Dashboards, back-office tools and admin panels designed around how a specific team actually works, integrated with the systems it already uses.
What’s included
- Operational dashboards
- Back-office and admin tools
- Integrations with existing systems
- Automation between them
For: Companies whose process doesn’t fit a product anyone sells.
Platform integrations
The problem
The useful data lives inside platforms — shops, social accounts, marketplaces — and getting it into a workflow safely is most of the job.
What we build
Connections that use only the permissions each platform approves and the user grants, and that can be disconnected at any time.
What’s included
- Platform-approved access scopes only
- Connections the user can revoke
- Data used for the workflow it was granted for
For: Teams whose work depends on platform data.
TikTok Shop, Meta and Amazon integrations are planned features and remain subject to each platform’s approval.
AI-powered products
The problem
Automating one team’s workflow solves it for one team. The same problems show up everywhere creator programs are run.
What we build
Productized versions of the workflows above, with AI doing the discovery and outreach work teams used to do by hand. Our own platform, KUIX AI, is described below.
What’s included
- Natural-language creator discovery at scale
- Outreach from the same screen
- Offered to business customers in the United States
For: Businesses that want the workflow without building it.
KUIX AI
The workflows above, productized. KUIX AI is our own platform for running creator programs — built by TrigMatrix, LLC and offered to business customers in the United States.
Instagram creator discovery
Describe the creator you want in plain language and KUIX AI finds Instagram creators who fit — at a scale no spreadsheet can match — and shortlists them for you.
TikTok Shop creator discovery & outreach
All-in-one discovery and outreach for brands on TikTok Shop, awaiting TikTok’s approval. The TikTok Shop integration remains subject to that approval.
Campaign and creator management
Creator lists, briefs, offers, outreach activity and statuses in one place, so a program runs from a single screen rather than a stack of tools.
Fulfillment and platform integrations
Sample requests, order fulfillment and connections to shops and marketplaces. TikTok Shop, Meta and Amazon integrations are planned features and remain subject to each platform’s approval.
Four steps, no surprises
01
Understand
We map the workflow as it actually runs today — who does what, where it stalls, what the current tools miss.
02
Design
We design around that map, not around a template. If a step doesn’t need software, it doesn’t get any.
03
Build
We build it, integrate it with what you already use, and test it on the real work rather than a demo.
04
Run and improve
We stay on it after launch. Workflows change, and the software should keep up with them.
Built for teams doing the work
Brands running creator programs
Teams managing discovery, outreach and campaigns across many creators, who need the process to run without a spreadsheet holding it together.
Operations teams buried in manual work
Anyone re-keying data between tools, chasing approvals by hand, or building reports from exports.
Companies that need a tool nobody sells
When the process is specific enough that no product fits, we build the one that does.